Brief: (D&AD Student Awards)
“Create an original and underground viral to drive a diverse and creative audience to the Fred Perry Subculture music website.”
After doing my research and talking to different people I came up with the idea of creating an interactive viral that starts off as a TV advert and ends up with you digesting the promotional info for the Subculture website in the comfort of your own home, while getting yourself a free Fred Perry Subculture USB stick along the way.
I created the underground advert in the style of a Pirate TV takeover by Fred Perry Subculture, with a lack of info to keep the audience intrigued.
I created the advert in Adobe After Effects giving it a grime, grunge, underground look.
Once you do what the ad says and text ‘WTF?!’ to 08800 you get sent a text message containing a link for you to visit on the computer.
On the website you have to fill in a form to get your free USB stick containing promotional info about the Fred Perry Subculture website, some free mp3’s and a Desktop Wallpaper.
Overall I thoroughly enjoyed this brief and had great fun creating my finished outcomes.
BUT – You can not be asked to create a viral as it is impossible. A viral creates itself, and I hope I met the requirements for this form of advertisement to become a viral.
