Brand Identity and Creative Direction for 100% Old Skool.

With big things in the pipeline for 2025 myself and Greg P worked on getting this done properly.

The 100% promotion is a brand that has grown from strenth to strenth each year. From hosting artists such as Sam Divine, Todd Terry, Ben Hemsley, Danny Rampling, Carl Cox, Hannah Wants, and more, it was time to prepare them for more international ventures.

Sexy design for a sexy brand that plays sexy music for sexy people.