For this brief we had to create a print based outcome for a client, that would send the message on how to be a sustainable designer’ out to to an audience.
We chose to give the serious almost boring message some ’snaz’ and ‘wit’ by telling them to double check the briefs given to them by clients to see if there was any way to create a design in a more environmentally friendly and sustainable way.
We used a pun on the word ‘Brief’ to make it a more fun and lighthearted.
The message is delivered in a little box that is built using no glue to keep it sustainable and to give the audience a more interactive experience.
It’s been designed with a minimal look to engage the audience and make them want to look at ‘the package’.
Inside the box you get a number of goodies, which include a set of briefs with the ‘do your briefs fit’ logo on them, a recycling bag to get you started, and a booklet containing, facts, and info on the best way to be a sustainable designer.
The client was very impressed and a self confessed HUGE fan of the final outcome.
(Pictures of Briefs and Bag coming soon)
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