MMXI Promotional Viral Invite
During the build up to the BA Graphic Communication exhibition (titled MMXI) I took charge of a small team of three whose responsibility was to promote the degree show.
To fulfil this brief we had to produce an online invite as well as a poster and an information leaflet.
Applications Used
Final Cut Pro / Adobe After Effects.
Aim
Our aim was to create something impressive and different to anything that had ever been done before on the course.
In order to produce the work to industry standard we shot it all in HD and took time editing the sound tracks and the footage so they mixed well together.
The concept behind the viral invite was that, MMXI (Roman Numerals for 2011 and title of the show) is shown in a tattoo format which shows how the course has left a permanent mark on each individual on the course as creative thinkers.