Build a connection is an impersonal way of saying ‘make friends’.
If you want someone to hand over money for something you’ve built, made, drawn, written or created in anyway there needs to be some form of trust.
One of the most authentic forms of trust you can get is friendship. Trust is the foundation that friendship is built on.
A technique to show that you’re capable of being trusted is to offer something for free.
This opens you up to vulnerability.
Vulnerability is a gesture that helps your audience understand that their friendship is valued.
A built friendship will in time develop into Customer Loyalty.
Connect with your audience by making friends. The mutual connection you make will add more value to what you offer them.