A click holds the potential to be an extremely valuable operation. It also holds the status of being completely ineffective.
— Siôn Rees (@rees_sion) September 10, 2020
I tweeted this today. I think it’s true. There’s such potential in one click.
If you have the system set up correctly, one click could send money directly from a consumers bank account, into yours.
Lauren’s little start-up project proved this on the weekend because the system was built correctly.
It was Saturday morning and she was having a cup of tea while sat in the living room (We like a cup of tea on the weekend). Anyway, mid sip she had an email notification letting her know that someone had purchased a candle.
One click had made her richer. (Granted the work to make the candles had happened previously), but the act of making the money came directly from a click.
No craft fairs, no pitching her products to stores at wholesale prices. Just one click = one sale.
On the other hand, one click could have canceled that purchase.
One click could have closed down her website. Once click could have stopped that whole transaction process.
A click holds the potential to be an extremely valuable operation. It also holds the status of being completely ineffective with potentially negative consequences.
The internet is a beautiful thing when used correctly.